Hov, Jack and NFTs.

Jack Dorsey announced this week that Square have acquired TIDAL. The deal also makes Jay Z join Square's board.

Twitter analysts have been all over the news, from sceptical analysis like - TIDAL is an awful service, this is a just a rich dude helping out a rich friend - to optimistic analysis, - Jack is merging Tech and Culture, no one has ever pulled this off in history, this is gonna be great.

The brilliance or otherwise of the acquisition remains to be seen.

A high point for me was when a staff of Square tweeted that Shawn Carter joined the Zoom Hands Down meeting. Now, if I were to be in a startup meeting and Jay Z joined. Forget it, that meeting is over, I'm losing it. 😂. I'm not sure I know any of his songs other than Hard Knock Life and Encore, but nevertheless, I'm losing it.

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In other news, Jack put up his first tweet for auction. And for the sake of me, the standing offer is $2.5M. Please don't ask me anything. I don't understand NFTs yet. I don't understand the value in that tweet. I don't understand the madness.