"How do you get better at writing headlines? Any tips or tricks?" she asked on Twitter.
Getting better at something is the topic. My response comes from daily play I've been doing in the Figma design app.
I've been having "play dates" in the drawing app. We'll write text and draw stuff. We'll play in silence or brainstorm ideas and iterate on each other's designs. It's quite enjoyable. For emphasis, we'll scale the text large and leave it. Then, if somebody duplicates that text and makes it bigger, pretty soon, we're chatting in text that's 130px tall. In Figma, you can zoom in and zoom out with the press of the + / - keys and it's fun to do.
I was writing some copy for the Bird in Public project I'm working on and trying to find the voice. I hammered out headlines and bullet points. When I stopped to work on the formatting, I would zoom the text to different sizes in an attempt to make the text scannable with the eye. The lines wrap as the larger words filled up the horizontal space and I found myself looking for a tighter sequence - to keep it on a single line. It worked. In that moment I realized a technique for wordsmithing could be as simple as zooming in the text and noticing if you felt pressure to use different words.
"Zoom in on your headlines and see if you feel like using different words." I replied.
Getting better at something is the topic. My response comes from daily play I've been doing in the Figma design app.
I've been having "play dates" in the drawing app. We'll write text and draw stuff. We'll play in silence or brainstorm ideas and iterate on each other's designs. It's quite enjoyable. For emphasis, we'll scale the text large and leave it. Then, if somebody duplicates that text and makes it bigger, pretty soon, we're chatting in text that's 130px tall. In Figma, you can zoom in and zoom out with the press of the + / - keys and it's fun to do.
I was writing some copy for the Bird in Public project I'm working on and trying to find the voice. I hammered out headlines and bullet points. When I stopped to work on the formatting, I would zoom the text to different sizes in an attempt to make the text scannable with the eye. The lines wrap as the larger words filled up the horizontal space and I found myself looking for a tighter sequence - to keep it on a single line. It worked. In that moment I realized a technique for wordsmithing could be as simple as zooming in the text and noticing if you felt pressure to use different words.
"Zoom in on your headlines and see if you feel like using different words." I replied.
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