It's not enough to be right

“It’s not enough to be right, you also have to be effective” — Cyril deGrasse Tyson

Your product might be capable of saving a company millions of dollars, but that doesn’t matter if the company doesn’t see value in the product first. 

Your forecast might be spot-on, but that doesn’t matter if the people who can benefit from your forecast don’t believe it.

Information and solutions do not have any inherent value; value is created when information and solutions are adopted and positive outcomes are made possible.