The World of Mobile Apps

A couple of weeks back, I was looking up Mobile Apps on the Apple App Store and Google Play Store.

The number of seemingly uninteresting paid apps doing massive installation numbers is staggering.

The formula to success seems to be: a useful app + a cheap one-time fee. There are other variations though; make the app free with ads till you get users then offer a premium one-time fee for interested users to stop seeing ads. The most common one-time fee is $1. That seems like an amount most people in the world can pay. The more the number of users the more money the developer makes.

An example is Appntox, the guy started making apps on the Play Store in July 2020. He has since released 4 apps, 3 are free with ads, and the other one is premium with a $1 one-time fee. That premium app has over 100,000 installs. Combined all his apps have over 600k installations.

A useful app on the app store doesn't have to be actually useful, it just has to be interesting, fascinating or actually useful. 

Its an interesting world out there.

Shay Hun's Blog