James Muddled

I saw James Clear's newsletter this morning, and it reminded me of my idea to create an alter ego.

First of all, everyone claims to love James Clear's newsletter. I mean, it's okay, but is it earth-shattering? Some nice ideas, but have I taken action or bettered my life because of the content in this newsletter? Not that I can recall. It's fashionable to say you like James Clear, and you follow Atomic Habits and all that. Remember, knowledge is not power. Reading a book or a newsletter is only part of the deal. You need to act on the information.

My alter ego would be called James Muddled.

Aside - I'm reminded of the exchange between Mrs. Doubtfire and his ex-wife's new beau Stu upon first meeting. Stu asks where Mrs. Doubtfire is from because her accent is a bit muddled, to which Mrs. Doubtfire quickly retorts, "So is your tan!"

James Muddled's profession is a Customer Failure Manager. I am aware of the role of a Customer Success Manager. I even have a buddy who has that role. But let's face it, most customer stories are not successes. We should have a role called Customer Failure Manager to handle the failures.

James Muddled will probably write a book with the working title Failing Without Even Trying. He may also put out a short, pithy newsletter and advice on Twitter, once Elon straightens everyone's ass out.