Though we intend for every business plan to be effective, some flop.
Though we intend for every new feature in an app to be helpful, some have the opposite effect.
Though we intend for a sales call to bring us closer to closing on a sale, some end with the prospect walking away.
All plans are provisional.
Most important to understand about this is that the directive to learn never changes, though.
If something works, you have an opportunity to understand why.
If something fails, you have an opportunity to understand why.
Answer the question “why” enough times, and you might just find yourself with enough knowledge to be dangerous.