I received an email where the FROM was the phrase "Lottery Winner." Let's start with that. Note to email marketers, stop trying to be cute by changing the FROM name in your email. This same scoundrel has used phrases like "Cinnamon Oatmeal," "Weak Muscles," and "how to pee." It's annoying, so stop doing it.
Aside: I recently got an email from Russell Brunson, and I wondered how people who know Russell personally tell the difference between one of his marketing funnel emails and an actual email from the man himself.
So even though the FROM name said "lottery winner," I am ostensibly the winner. What did I win? They supposedly had a random drawing for a brand new keto cookbook for which they set aside 500 copies to give out for FREE. The email uses the word FREE a total of four times. Ok, I'll play along.
So I clicked on the link to claim my free book. I scrolled a total of 14 swipes down (this includes the inertial scrolling) to finally get to the link. What's with all this extra stuff?? Pictures, testimonials, etc. It's a free book, just give me the link to get it! You don't have to sell free. Once I clicked the link, I found out why. It's a FREE book, and all you pay is $9.95 for shipping and handling. I understand a shipping charge, but what is handling exactly? Why am I being charged for this? Isn't handling just the price of doing business? If it's truly a free book, give me the digital download. No shipping, no handling.
I don't know where you come from, but where I come from FREE means FREE. A "free" book where you have to pay $9.95 for shipping and handling is a book for $9.95. I'm not begrudging someone charging ten dollars for a book, but call it what it is. It's not free.
If you haven't guessed already, this is a brand new episode of The Brandonian Doctrine.
Aside: I recently got an email from Russell Brunson, and I wondered how people who know Russell personally tell the difference between one of his marketing funnel emails and an actual email from the man himself.
So even though the FROM name said "lottery winner," I am ostensibly the winner. What did I win? They supposedly had a random drawing for a brand new keto cookbook for which they set aside 500 copies to give out for FREE. The email uses the word FREE a total of four times. Ok, I'll play along.
So I clicked on the link to claim my free book. I scrolled a total of 14 swipes down (this includes the inertial scrolling) to finally get to the link. What's with all this extra stuff?? Pictures, testimonials, etc. It's a free book, just give me the link to get it! You don't have to sell free. Once I clicked the link, I found out why. It's a FREE book, and all you pay is $9.95 for shipping and handling. I understand a shipping charge, but what is handling exactly? Why am I being charged for this? Isn't handling just the price of doing business? If it's truly a free book, give me the digital download. No shipping, no handling.
I don't know where you come from, but where I come from FREE means FREE. A "free" book where you have to pay $9.95 for shipping and handling is a book for $9.95. I'm not begrudging someone charging ten dollars for a book, but call it what it is. It's not free.
If you haven't guessed already, this is a brand new episode of The Brandonian Doctrine.