It’s easy to acknowledge that a problem exists:
Our users are churning.
This business process is broken.
Our partnership isn’t as successful as we thought it would be.
The thing is, merely saying “there’s a problem” doesn’t bring you any closer to a solution. It’s a declarative statement with zero momentum. You can effectively say these things from your couch.
Instead, add “and” at the end:
Our users are churning, AND here’s how we can stop it.
This business process is broken, AND here’s a better one.
Our partnership isn’t as successful as we thought it’d be, AND here’s how we can improve it.
And is an invitation to look for a path forward.
Making things better isn’t just about investing time in finding problems but also in coming up with ideas and solutions.