The Ford F-150 is returning to Australia in mid-2023, after a 16-year absence. The United States best selling vehicles will be remanufactured to convert them to right-hand drive in Melbourne.
Demand for US pick-ups in Australia, such as the Dodge Ram and Chevrolet Silverado, has tripled over the previous four years, and now Ford wants in. Although the Ram and Silverado have a head-start on Ford in Australia, the blue oval brand should quickly make up for lost ground.
Ford Australia says there are no plans to introduce the electric Ford F-150 Lightning pick-up, hybrid models, or the hardcore Ford F-150 Raptor locally. However, they have left the door open to the possibility of adding other F Series models in the future.
The last time Ford sold the F Series in Australia, between 2001 and 2008, it imported the vehicles from Brazil, already built-in right-hand-drive. Back then, Ford Australia offered just two models – the F250 and F350 – both in 4x2 and 4x4 configurations and the choice of petrol or diesel V8 power. Thye sold 10,000 examples of the F Series, with the most popular variant being the F250 4x4.
There is no doubt that the new F-150 will be just as popular when it returns to Australian shores.
Demand for US pick-ups in Australia, such as the Dodge Ram and Chevrolet Silverado, has tripled over the previous four years, and now Ford wants in. Although the Ram and Silverado have a head-start on Ford in Australia, the blue oval brand should quickly make up for lost ground.
Ford Australia says there are no plans to introduce the electric Ford F-150 Lightning pick-up, hybrid models, or the hardcore Ford F-150 Raptor locally. However, they have left the door open to the possibility of adding other F Series models in the future.
The last time Ford sold the F Series in Australia, between 2001 and 2008, it imported the vehicles from Brazil, already built-in right-hand-drive. Back then, Ford Australia offered just two models – the F250 and F350 – both in 4x2 and 4x4 configurations and the choice of petrol or diesel V8 power. Thye sold 10,000 examples of the F Series, with the most popular variant being the F250 4x4.
There is no doubt that the new F-150 will be just as popular when it returns to Australian shores.