Marketing starts and with the product. 

That’s a no brainer. 

It becomes all the more important when your users don’t care about you. Yeah they’ve got lots of competing products to choose from. They don’t care about your email and live chat prompts.

When you have users like that, it’s equally a pain and a blessing. A pain because other marketing efforts might not yield as much results as expected, that doesn’t mean you should stop them anyways. A blessing because you “give up” on marketing early and focus on your product. 

Acquire users. Then your product takes it from there.