This month, I have been focused on one skill - sales. That introduced me to authors I didn't know about in the past. I found two books - 'Sell it like Serhant' and '$100M offer'.
I like the $100M offer a lot. I will be writing about it here. I feel that this book will be like Scott Adam's book - 'How to fail at everything and still win big'. So I will be reading the book often and creating an actionable list so I can execute on it.
While I digest some of the concepts of sales, it became clear to me that sales has a lot to do with the following:
1. Branding
2. Psychology
3. Persuasion
4. Writing
5. Pricing strategy
The part that attracted me the most was #4 - writing. Though it is called copywriting when it is used for branding and sales. That got me researching for a good book around copywriting. I usually read the reviews before I buy a book and I saw this note in one review by a writing professor. I had to share it here since I have come to feel the exact same way about fiction vs non-fiction.
"Fiction requires talent and creativity and can be arduous whereas non-fiction is what you know and what you’re willing to research. Fiction does require talent and creativity and can be ’arduous’ in the amount of research required to provide credibility to your plot and the activities included (unless engaged in the fantasy genre). This is why fiction writers usually are told ‘to stick to what they know’. Non-fiction also is described correctly as a collection of what you know and what you are willing to research."
I like the $100M offer a lot. I will be writing about it here. I feel that this book will be like Scott Adam's book - 'How to fail at everything and still win big'. So I will be reading the book often and creating an actionable list so I can execute on it.
While I digest some of the concepts of sales, it became clear to me that sales has a lot to do with the following:
1. Branding
2. Psychology
3. Persuasion
4. Writing
5. Pricing strategy
The part that attracted me the most was #4 - writing. Though it is called copywriting when it is used for branding and sales. That got me researching for a good book around copywriting. I usually read the reviews before I buy a book and I saw this note in one review by a writing professor. I had to share it here since I have come to feel the exact same way about fiction vs non-fiction.
"Fiction requires talent and creativity and can be arduous whereas non-fiction is what you know and what you’re willing to research. Fiction does require talent and creativity and can be ’arduous’ in the amount of research required to provide credibility to your plot and the activities included (unless engaged in the fantasy genre). This is why fiction writers usually are told ‘to stick to what they know’. Non-fiction also is described correctly as a collection of what you know and what you are willing to research."
this seems to imply that non-fiction doesn't require talent/creativity. If so, this is not true.
Disagreed here as well. Nonfiction takes just as much talent and creativity.