Lest anyone think I have started some affiliate marketing, I have not. This headline just happens to be the topic of my rant today.
I find headlines like this annoying. I suppose it's by design. Many people subscribe to the idea that the purpose of a headline in the online world is to pique your curiosity so that you will click on the link. I don't fall for it.
I don't have a particular interest in LEGOs or building a replica of the Statue of Liberty. My point is that stating that something is $24 off means nothing without the context of either the retail price or the sales price of the item. If the retail price is $48, then $24 off is 50% off. That's a great deal. The retail value for this set is $96 (which I saw in the subheading), so $24 off is a 25% discount. That's still a decent deal, but at least I know what to do with a percentage discount figure. A flat dollar figure savings means nothing to me without the context.
This reminds me of the phenomenon where you see a dollar figure discount, and you are shocked when you see the sale price of the item. Many times the amount of the discount is more than what I would expect to pay period.
Would the headline have been better if it read "25% off?" I'll leave that to the experts to decide. Oh, in case there is a LEGO or Statue of Liberty enthusiast angling for this deal, here you go.
I find headlines like this annoying. I suppose it's by design. Many people subscribe to the idea that the purpose of a headline in the online world is to pique your curiosity so that you will click on the link. I don't fall for it.
I don't have a particular interest in LEGOs or building a replica of the Statue of Liberty. My point is that stating that something is $24 off means nothing without the context of either the retail price or the sales price of the item. If the retail price is $48, then $24 off is 50% off. That's a great deal. The retail value for this set is $96 (which I saw in the subheading), so $24 off is a 25% discount. That's still a decent deal, but at least I know what to do with a percentage discount figure. A flat dollar figure savings means nothing to me without the context.
This reminds me of the phenomenon where you see a dollar figure discount, and you are shocked when you see the sale price of the item. Many times the amount of the discount is more than what I would expect to pay period.
Would the headline have been better if it read "25% off?" I'll leave that to the experts to decide. Oh, in case there is a LEGO or Statue of Liberty enthusiast angling for this deal, here you go.
