With the widespread use of the internet, you would think that digital media would cause broadcast radio to experience a lack of listeners. However, despite the strong popularity of digital media, broadcast radio is still a thriving industry. Almost every home has a radio or some other means to tune into a local station.
In fact, tuning into a radio station has become easier with the use of the internet. I now listen to my favourite station on my digital devices through the use of live streaming. It also allows me to access stations that I would not have access to via terrestrial broadcasts, like the BBC World Service.
The digital disruption in radio is part of the same phenomenon that has already affected other market sectors – most notably television. As a result, radio broadcasters have seized the opportunity to launch new local and national digital-only stations, which are better at attracting listeners.
Radio is not going away, not now and not in the near future. It is still a significant part of communication, and it will continue to play its role even with all the technological advancements we now have. So, people will continue to listen to it.
In fact, tuning into a radio station has become easier with the use of the internet. I now listen to my favourite station on my digital devices through the use of live streaming. It also allows me to access stations that I would not have access to via terrestrial broadcasts, like the BBC World Service.
The digital disruption in radio is part of the same phenomenon that has already affected other market sectors – most notably television. As a result, radio broadcasters have seized the opportunity to launch new local and national digital-only stations, which are better at attracting listeners.
Radio is not going away, not now and not in the near future. It is still a significant part of communication, and it will continue to play its role even with all the technological advancements we now have. So, people will continue to listen to it.
