A hook is what you put in front of the fishing line, not the middle.
The hook is the first action you take, it’s the first thing you say — it’s the first and most important point that needs to be made in order for a change to happen.
Making a good hook is not as simple as bending any piece of metal into the shape of a J, you have think about the gape, the point, the throat, the barb, the bend, and the shank.
A good hook is about tweaking all the parameters of an act to make it good enough to be a signal that perks up ears in a competitive and noisy landscape.
A good hook hook immediately answers why and bypasses the momentum-crushing hesitation that gets in the way of making a change.
Yes, the other means matter: the rod, the reels, and the lines. But in this case the first thing is first for a reason: nothing changes in practice without a good hook.