I'm a real human. I don't want to have to be "on message" at all times. I want to be able to have a coffee or a beer and joke with my buddies. I don't want to charge them money to interact with me — I'll happily share what I know for free.
That kind of thinking is fine. It's real. It's useful. And, it's not business.
We've heard the phrase: "It's not personal, it's business."
Don't make the mistake of not properly separating out the business and personal activities. Talking to customers isn't always making new friends. Customers have their own lives and businesses to grow.
In B2B or Business to Business offerings your objective is to simply help the customer identify and execute on opportunities as you work together — with them paying for your solution or execution prowess.
In my latest project, BirdInPublic I'm starting a cohort of people to play the game of Twitter better. The idea wasn't my own - but I love the work of it.
I love getting to know people and helping them learn and take action. The Bird In Public name was my idea, and while I may have had the idea while sipping my second cup of French Press coffee - it has been confirmed that it's a decent project name.
What's involved in naming for a project about Twitter?
First off, Twitter, the company has trademarked the term Tweet. So, you can't use that word without the risk of automatically having your related account shut down. For this reason alone, I came up with Bird. The "In Public" part - embraces the trend of building your work, your audience, and your credibility in public. Tweeting in Public already takes care of most of that - but it's more nuanced. We're building credibility and trust by being transparent about what we're up to and how we're doing it. This can start a conversation that gets people interested as well as allow them to simply copy your tactics for their own benefit. They get free benefit - or can pay to join you and get further access and attention.
Yoga Class and Dance School are both examples of getting guidance and steps to enhance your efficiency of movement. Bird In Public (BIP) -- is that for Twitter. Craig, has a lot of experience because he did a simple thing — he committed to a year of 10 tweets per day. The results speak for themselves. He's not getting a million impressions per week on a good week - up from a couple of thousand before.
If you're building something - we need to know about it. Don't make us come to you and ask. We already spend time reading each other's posts, but we could also be having real conversations that leverage the trust we already feel for each other. I have a sense we will as soon as abrahamKim gets access into the Clubhouse app.
abrahamKim
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