I remember the first rebrand of 200WAD as Cowriters.app attracting a lot of flack. In fact I believe the opinion was unanimously non-positive: as in most people disliked the new brand while a few were neutral to it.

The past few weeks

keni

have been talking more, which I really like. And because of this I began thinking of Keni in contexts outside of just she and I writing on here and commenting on here. I began imagining scenarios where someone might ask us how we know each other, and without thinking my answer was "we have been cowriters for XYZ years."

That's when I thought, maybe the implementation of the Cowriters brand was not great. But perhaps from a language perspective

Baz

was onto something. The idea of people who write together. They might not write about the things that the other writers would read otherwise, but they share a space where they come together and write.

Maybe we were too tough on Baz. Not paying enough attention to what he was going for and scrutinizing only what we could so obviously see.

200WAD