crazy ideas

In his 112-page manifesto titled Do the Work, Steven Pressfield writes “when an idea pops into our head and we think, ‘No, this is too crazy,’… that’s the idea we want.” 

A perfectly reasonable person might ask the perfectly reasonable question: “why on Earth would someone pursue an idea so crazy that most people wouldn’t bother giving it the time of day?”

Rory Sutherland, who serves as Vice Chairman and head of the behavioral sciences group at Ogilvy, writes the perfect response in his book Alchemy: “the fatal issue is that logic always gets you to exactly the same place as your competitors. Our mantra [at Ogilvy] is, ‘Test counterintuitive things because no one else ever does.”

To be the same, do the thing that everyone will.

To be different, be willing to try the thing that excites you that no one will. 
I have no problems being the oddball. My brain is wired to be contrarian.
2022-06-24 14:43:39
In the case of worse: being told to do something makes me at least 25% less inclined to do it even when said thing is probably in my best interest. 
2022-06-24 23:40:47
Be normal, Will!

Interesting that you're citing 
Steven Pressfield
here. I remember you saying you couldn't even get through half of 
The War of Art
 and so thought you wouldn't like any of his writing style.
2022-06-25 23:09:13
haha what is normal

I still can't seem to get through War of Art -- not sure why I'm fine with Do the Work haha. 
2022-06-26 00:10:54