I read a few interesting articles talking about the 'attention game'. 
Be it in writing, social media, tv shows, news, internet. Getting people's eye balls for more than a few seconds is everything. 

I think over the years, the business side of society has gotten better at getting our attention and hypnotizing us. My worry isn't that there are benefits in things that grab our attention. I worry about when we can't control what we are exposed to. And we have less control over our time. 

I remember the first week or two of downloading Tic Tok. I was on it for an outrageous amount of time. The interesting thing was that I told myself I was learning a lot. There were videos about marketing, real estate, side hustles and anything I was interested in. So it didn't feel like a total waste of time. But I just lost track of time when I am on the app. So it had to go. 

Yesterday, as I was getting ready to play some rain sounds on YouTube, I got a video recommendation of something funny. I don't even remember what it was. But it looked just like Tic Tok. And I spent over an hour just scrolling though like I had before. I don't know if YouTube bought Tic Tok or if there is some cross platform advertising - but it is getting harder to stay away from addictive things. 

From the business side, I want to learn how to use Tic Tok to reach my customers. As a potential customer, I am aggressively uninterested in anything the app has to offer me in form of a product or service. Is there any polite way to get to potential customers that doesn't feel invasive.