Weekends are where posts go to die

I have noticed a trend that there seems to be less interest in posts/newsletters on the weekends. Initially, I thought there would be more interest since most people work during the week and have weekends off with supposedly plenty of time to read. It appears the opposite is true. People don't want to be wasting their free time on the weekends with frivolous posts or learning how to improve themselves. *Insert Ain't nobody got time for that meme* In reality, it's during the week when most people are supposed to be working that I see the most engagement. 

I know there is some science around the art of posting. The best day of the week, the best time of day, etc. Other than days when certain topics would be trending or a season that may be more aligned with one topic over another, I don't pay much attention to when I publish. I chose Monday morning for my newsletter for a couple of reasons. Mondays suck. Most people dread them. I dread them. So, why not having something to look forward to instead of dread? I extended that idea to my audience as well. Maybe there are a couple of people dragging themselves to work on Monday who will see the newsletter and think to themselves, "Oh well at least there's that!" Many people start new things on Monday, so it's also timed to help people establish new habits of behavior if they want to try out something that I suggest.