Steve Jobs
Them's the breaks
Was watching a great 2010 interview with 
Steve Jobs
. One interviewer asked why 
Apple
wasn't supporting 
Adobe
 
Flash
, which at the time was The way to make interactive UIs... remember back then the interactive web was still nascent. As in many developers would make an Adobe Flash application and their websites would simply load that into the page.

Apple bucked the trend by not supporting that in their default browsers that came with the 
iPhone
and 
iPad
 

The interviewer hilariously talks about this great app that was 'so good'. I don't even know if it exists anymore. But he was using it as an example for the consequences for not supporting software such as Flash.

Jobs remarks about how there's plenty of software in the bygone days that were huge and that constantly new 
software
will win out. Also he accurately and astutely stated that they are open to supporting respectable standards such as 
HTML
5 in this case.
Abraham Kim