There's such a hard to measure 

ROI

on stories. Because stories drive people. They also stop people from doing things. Basically stories are like the operating system of people. 

A great athlete coming out of your country can be just one of those great stories that drive people. They will look up to a gold medalist not just because they re into that sport... but they'll be thinking about it when they do their work -- whatever it is. They'll think about it when going on a jog or doing yoga... even if those things aren't what they get paid for but just they do it for fitness so they can be great human beings at their work and in the home with theiir family and with the world spiritually. 

But when he listed the times when I had been of huge influence in his life, it was like my 20s just flashed before me and the emotions swelled up.

Moments like these... I think they're as powerful as 

keni

's favorite kind of moments -- 

butterfly moments

I don't have a word for these moments, but I know exactly them. I know them when it strikes me and likewise when something I do strikes in others.

They happen infrequently enough that I somehow always forget to optimize for them. In a day to day... when I'm not reflective enough I may think that such moments are stupid and nonsensical... way not worth their

ROI

... why optimize for something that happens once in a blue moon?!

but then one happens to you. and then you just know. 

Ah if there could be one point to life universally. this is one point.