There are two ways streaming services release content;
1) Release all at once
2) Release weekly in episodes
Netflix became popular releasing serials all at once. Personally, I like that style. They don't care about you "talking about the show for long". They just want you to binge. They are appealing to laziness and spontaneity.
HBO for example releases contents weekly in episodes. The only reason I've seen online for that is "they want people talking about the show for long". They are appealing to suspense and long-drawn conversations.
If I'm a product chief in a streaming company, we would release all our contents at once. For one, as a 90s kid, I never enjoyed those serials we had to wait a whole week to know what's next. Six days of cliffhanger every week for months. It wasn't that pleasurable.
Two, a streaming company releasing episodes weekly would heavily rely on great shows like Game of Thrones or 24 to keep subscribers loyal. You can't keep people waiting with average shows. For example, I'm currently following Loki (Marvel Show on Disney+), I'm not sure Loki is strong enough to keep people talking for a long time. I don't have the figures of these streaming companies; new subscribers, % of paused subscriptions, % of resubscriptions etc but my point is a show not as great as GOT, 24 etc is not strong enough to keep hold to my subscription just because I want to know what happens next, next week. Disney+ is $8 monthly so you brush it off as nothing. But then HBO is $14.99. So, a subscriber not doing yearly subscriptions might actually consider pausing subscription till all the shows are released.
Three, the advent of DVD shows that people actually want to binge. I remember how we'd get DVDs of serials; Smallville, One Tree Hill, Prison Break etc and binge. Those who really consume entertainment want to binge.
Okay, that's a thought that's been on my head for a while now, I don't have the numbers to support my claim. If my curiosity pushes me enough, I might breeze through the annual reports of the big guys, that'd be $NFLX, $T (for HBO), $DIS.
1) Release all at once
2) Release weekly in episodes
Netflix became popular releasing serials all at once. Personally, I like that style. They don't care about you "talking about the show for long". They just want you to binge. They are appealing to laziness and spontaneity.
HBO for example releases contents weekly in episodes. The only reason I've seen online for that is "they want people talking about the show for long". They are appealing to suspense and long-drawn conversations.
If I'm a product chief in a streaming company, we would release all our contents at once. For one, as a 90s kid, I never enjoyed those serials we had to wait a whole week to know what's next. Six days of cliffhanger every week for months. It wasn't that pleasurable.
Two, a streaming company releasing episodes weekly would heavily rely on great shows like Game of Thrones or 24 to keep subscribers loyal. You can't keep people waiting with average shows. For example, I'm currently following Loki (Marvel Show on Disney+), I'm not sure Loki is strong enough to keep people talking for a long time. I don't have the figures of these streaming companies; new subscribers, % of paused subscriptions, % of resubscriptions etc but my point is a show not as great as GOT, 24 etc is not strong enough to keep hold to my subscription just because I want to know what happens next, next week. Disney+ is $8 monthly so you brush it off as nothing. But then HBO is $14.99. So, a subscriber not doing yearly subscriptions might actually consider pausing subscription till all the shows are released.
Three, the advent of DVD shows that people actually want to binge. I remember how we'd get DVDs of serials; Smallville, One Tree Hill, Prison Break etc and binge. Those who really consume entertainment want to binge.
Okay, that's a thought that's been on my head for a while now, I don't have the numbers to support my claim. If my curiosity pushes me enough, I might breeze through the annual reports of the big guys, that'd be $NFLX, $T (for HBO), $DIS.
But I don't know if I like Netflix for it. Netflix showed us exactly how limitless our binging and laziness can go. I don't recall watching any show back to back before Netflix. I used to see marathon runs of the X-files on TV back in the day but there were ads and stuff so it wasn't the same.
I feel like as a business, Netflix style is appealing for loyal customers. I think even if Netflix raised their monthly subscriptions, people would have a hard time giving it up. I see it like a drug addiction. I can say more but I need to get back to this second season of a Netflix show.
I didn't watch for this reason until it was over.
I think does a better job at allowing content consumers who do it in a deep way rather than some social activity to do their thang.