Why fund sports?

When I was younger and I see how much the government were putting into sports. 

It didn’t make sense. 

I mean all the money used in supporting sports stars adds little or zero back into the economy. 

When I became much older, I understood funding sports isn’t about making money. 

It’s one of those things only government can do. 

The inspiration and joy sports brings to a nation is the reward. 

The Olympic medal. 
The Continental Championship 
The World Championship

Those are the rewards. Something the kids can take to heart as stuff of dreams.

There's such a hard to measure 
ROI
on stories. Because stories drive people. They also stop people from doing things. Basically stories are like the operating system of people. 

A great athlete coming out of your country can be just one of those great stories that drive people. They will look up to a gold medalist not just because they re into that sport... but they'll be thinking about it when they do their work -- whatever it is. They'll think about it when going on a jog or doing yoga... even if those things aren't what they get paid for but just they do it for fitness so they can be great human beings at their work and in the home with theiir family and with the world spiritually. 

2021-08-01 13:05:24

Shay Hun's Blog