I do like when innovation results in disruption for the standard players in the market. Case in point, Bose just announced the first FDA-approved hearing aids that won't require a doctor's visit or prescription.

Traditionally, hearing aids were only available after a visit with an audiologist and prescription. Many insurance plans have limited coverage for hearing aids or don't cover them all. Traditional hearing aids are also not cheap, ranging from $1,000-$4,000 per device. Premium hearing aids can be as much as $6,000.

Here comes Bose with a new, straight-to-consumer offering starting with a limited release in a few states. No doctor, no prescription, just the hearing aids and companion app that allow you to fine-tune them. Bose also offers complimentary video appointments to assist with set-up. These devices use the same replaceable batteries that traditional hearing aids use. Perhaps the most surprising announcement was the price starting at $850.

If there's a company that can pull off the audio technology, I would bet on Bose. I'm surprised they managed to navigate the FDA and avoid roadblocks that were undoubtedly put in place by the existing players.

U2's frontman got his nickname from a hearing aid company in Ireland called Bono Vox, which means "good voice." Good thing Bose wasn't in the hearing aid business back then. Somehow, Bose doesn't quite have the same ring to it.
When I was researching noise cancellation headphones I remember coming across many 
discussions about just this. People with hearing troubles who decided to get the cheaper and better Bose headphones that also have audio enhancing.

Anything that has a potential marketplace also has discussions. This is why 
Amy Hoy
's class has a segment just called 
. I never took the class but 
did and he showed me his painstorming notes. It basically involves going to online communities -- like Reddit -- and curating discussions of pains in a specific domain.
2021-05-16 14:18:34
Now they just need to disrupt the
market so that people with kidney diseases don't need to sit in hospitals for eight hours a day.

says it shouldbe easy to do. But only if we can convince the greatest minds to work on the problem rather than focus on funding for writing obscure pdf documents!
2021-05-16 14:20:32
Hmm I wonder who is an example of a great mind being wasted on pdf documents. 🤔Dialysis would be a tough one, especially considering outcomes for transplants are better than outcomes for long-term dialysis. I think the experts should be looking at the causes of kidney disease and options to minimize or prevent it. Then work on growing artificial kidneys.
2021-05-16 19:06:20
I think there are active players in the medical field that are killing disrupters that wipe out profits. It has been many years since I heard that the cure for diabetes is around the corner. But many pharmaceutical companies would go bankrupt if all these diabetics don't need the subscription model maintenance mode devices anymore. 
2021-05-17 03:25:33